Ready. Fire. Aim. Didn’t Do Well for the Edsel or The New Coke.
A marketing communications strategy is successful when approached as a battle. “How do we best engage our troops given what we know of our prospective customers?” Without a strategy, money and time can be wasted on wrong messages to wrong prospects with little or no RESULTS.
Successful marketing requires focus. It requires a written plan of action. How do you reach your customers. Print? Email? Facebook? Ads? Seminars? Where is the best place to allocate your budget?
Consider a marketing communications plan of action the primary strategy that organizes all of your troops and sends them all in the right direction. We can create a written marketing plan for you that is the cornerstone and coordination document to help you reach your goals.