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What is Social Media Marketing?

Social media plays a major role in successful long term digital marketing campaigns and needs to be a player in your marketing strategies. By using social media channels SJS Associates creates content and an experience that your audience will not only embrace, but share with each other. We optimize and maintain social media campaigns for companies and also educate businesses on how to ensure their brand is being represented accurately on social networks.

Here are 5 Social Media Secrets we think every business owner should know:

  1. Learn about your customers – Interaction with your customers on social media helps you know what your customers are interested in. That gives you the opportunity to create services and products around their needs.
  2. Grab Opportunities to Convert – Every post, image, or share you make is a chance for someone to react, and every reaction could lead to a potential customer to your site and may be a potential conversion.
  3. Let it work without you – Once you develop a positive social media reputation, the marketing becomes automated. The more people are talking about your service or product on social media the more valuable your brand will look to the audience.
  4. Take advantage of the fact that on social media, brands act like people do – People prefer doing business with other people instead of companies. It is more natural for a small business owner to show a personal, friendly face than for a corporate enterprise.
  5. Think all in one – After you have a following you’ll have immediate access to your existing customers and potential customers at the same time. You’ll be able to interact with all of them simultaneously.


We believe Social media marketing is the way to use that technology to build relationships, drive repeat business. And attract new customers through friends sharing with friends. Contact us today for a consultation about how we can help take your business to the next level.